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American Marketing

Association

Long Beach, CA

Creative Director,

Art

 

05.18 - 01.19

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Creative

Director, Art

+ Crafted and executed an IMC strategy by using a consistent color palette and design patterns for all visual contents, and consequently displayed an integrated brand identity

+ Redesigned the all visual contents and the whole website user interface and on desktop and mobile collaboratively.

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Keen

Social

Long Beach, CA

Social Media and

Graphic Design Intern

11.17 - 06.18

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Social Media +

Graphic Design Intern

+ Launched a paid social media campaign on Facebook, which reached 26,000+ people, to generate awareness and to establish a brand identity for this newly formed advertising agency

 

+ Produced weekly content for Keen’s and its clients’ social media accounts. Aggregated paid and organic growth and engagement maintenance results for Keen Social (statistical average):

  • Facebook: Increased followers by 12%; maintained a 5.6% engagement rate (ER)

  • Twitter: Increased followers by 8.3%; earned 39,400+ impressions; maintained a 23% ER

  • Instagram: Increased followers by 2,217% (+2,794 new followers); maintained a 30.6% ER; reached 22,300+ people

Made by

Adam

Motion Graphic Ad
Motion Graphics Ad Campaign
 
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Robyne's Nest

Huntington Beach, CA

Social Media Marketing Manager and

Graphic Designer

11.17 - 06.18

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little  details

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Social Media Marketing Manager + Graphic Designer

+ Managed an annual social media fundraising campaign, “$30K in 30 Days,” during December 2017, and consequently raised around $15,600 and reached nearly 50,000 people on Facebook

 

+ Designed visual content and composed promotional social media copy, which established a brand identity. Aggregated organic growth and engagement maintenance results (statistical average):

  • Facebook: Increased followers by 29%; generated 445,000+ impressions; maintained a 4.5% ER

  • Twitter: Increased followers by 55.8%; earned 45,000+ impressions; maintained a 1.2% ER

  • Instagram: Increased followers by 42.9%; reached 16,000+ people; maintained a 29.6% ER

 
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The Honor Code

Magazine

Long Beach, CA

Lead Graphic

Designer II

09.17 - 04.19

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Lead Graphic Designer 2

Through effective and productive meetings, I and my colleague, Tara Jean Thomas, designed this magazine.

The bouquet on the cover symbolizes unity and diversity because the flowers unifies to become a diverse bouquet, and just like the flowers, each individuals in a community are unique and beautiful in their own ways. The triangle represents the CSULB Walter Pyramid.

The University Honors Program confirmed that this magazine won the second place in the 2018 national honors program magazine competition.

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